LV.0 Down Jacket YNotinlist, stylized NOTINLIST, is a conceptual techwear label based in Kuala Lumpur, Malaysia, founded in 2020 by designer Xavier OU, who works under the alias XV-O. Blending fashion with science fiction storytelling, the brand structures its output as "Levels," beginning with the LV.0 line, rather than conventional seasons. Its garments draw on video game interfaces, mecha anime, and futuristic lore through technical, function driven construction.
LV.0 Down Jacket Y